Tourists visiting Barcelona are unaware that just a few steps away from the Sagrada Familia, a must-see in the city, is the new official F.C. Barcelona shop. For this reason, it was important to communicate, not only the recent opening of the store but also how to get there.
We used this club-city connection in ads all over the city, with powerful headlines that put the Sagrada Familia and the FC Barcelona Store on the same level as a point of interest.
In addition, we studied the location of each of the pieces to create an ad-hoc headline that would connect even more with the tourist.
Agency
Cuinlab
Client
F.C. Barcelona
Role
Creative Copywriter
