The story of Lidl Heels started as a joke. A joke that the community itself made as big as its size. Specifically up to size 46.
This is what happened when we proposed to LIDL to become the first brand in its category to create heels for men and women.
Agency
Cuinlab
Client
Lidl
Role
Creative Copywriter
Creative Strategist
Awards
CdeC Anuario
El Sol
