Nike tasked us with launching the new DN8 through a one-of-a-kind unboxing experience for 30 influencers connected to brand ambassadors Nico Williams and Salma Paralluelo. We engineered a translucent spherical capsule that housed the sneakers—blue for Nico, magenta for Salma—and triggered an internal LED of the matching color upon opening, delivering a moment of surprise and exclusivity.
Agency
B-BRUCE
Client
Nike
Role
Creative Director
