All Work
Nike
Air Max Dn8
Idea
Nike tasked us with launching the new DN8 through a unique unboxing experience for 30 influencers connected to brand ambassadors Nico Williams and Salma Paralluelo.
We created a translucent spherical capsule that housed the sneakers (blue for Nico, magenta for Salma) and triggered an internal LED of the matching colour upon opening, delivering a moment of surprise and exclusivity.
Agency
B-BRUCE
