All Work
Under Armour
Eat Your Rival
Idea
On the eve of El Clásico, the FC Barcelona players are hungrier than ever to devour their rivals.
With this Under Armour campaign, we immerse ourselves in an authentic Spanish bar where football passion unfolds from pre-game to final whistle, showcasing Ferran, Fermín, and Casadó fueling their motivation by chowing down on typical Madrid dishes before the match.
Agency
Production Company
The Space Between
CANADA
