All Work
F.C. Barcelona
Madrid Is Culer
Idea
Opening a store for your team in the city of your biggest rival says a lot about you. That’s why we wanted to accompany this opening with an outdoor campaign that matched that boldness.
We use the names of several Real Madrid legends as the core of the campaign to communicate that there are more Barça fans in Madrid than it seems. And some of them share the same name.
Agency
Cuinlab
