Every Day Is Day One

Idea

On the gates of Eurobasket 2017 and coinciding with the 90th anniversary of the brand, we present this new positioning for Iberia, the most relevant Spanish airline.

The ambassador chosen to represent these new values was Pau Gasol, an NBA star with a long and successful sporting career.

Agency

Production Company

McCann

Mamma Team

Next Project

F.C. Barcelona

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Sport Brand

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Outdoor Campaign

Discover the project

Barça On Tour

El Clásico was going to be played in New York, and the Statue of Liberty made it clear whose side she was on.