All Work

Under Armour

The Castle

Idea

Ahead of the seasons most high-stakes fixture, El Clásico, Under Armour and FC Barcelonas rising stars Fermín López and Marc Casadó stepped away from the pitch and into the heart of Catalonias most powerful tradition: the Castell.

The Castell has stood for over two centuries as a symbol of collective strength, courage, and the unyielding spirit of Catalan identity. By stepping into the tower on the eve of El Clásico, Fermín and Marc channelled that same spirit required to face La Liga title rivals Real Madrid.

Agency

Production Company

The Space Between

CANADA