
Under Armour
The Castle
Idea
Ahead of the season’s most high-stakes fixture, El Clásico, Under Armour and FC Barcelona’s rising stars Fermín López and Marc Casadó stepped away from the pitch and into the heart of Catalonia’s most powerful tradition: the Castell.
The Castell has stood for over two centuries as a symbol of collective strength, courage, and the unyielding spirit of Catalan identity. By stepping into the tower on the eve of El Clásico, Fermín and Marc channelled that same spirit required to face La Liga title rivals Real Madrid.
Agency
Production Company
The Space Between
CANADA




